Go Behind the Scenes of the 2024 ABS Collection with The Ulta Beauty Pro Team – America's Beauty Show®

It’s about color, it’s about fun, it’s about individuality and learning to enjoy where you are in this moment — it’s what makes you who you are. The America’s Beauty Show 2024 Collection — WHAT’S NEXT — created in collaboration with the Ulta Beauty Pro Team encompassed this while modernizing trends from previous generations to pave way for the season ahead. Each Ulta Beauty Pro Team member put their own twist on the color, cuts and styles to celebrate a new season of style and deliver endless inspiration while doing it. 

Speaking about the WHAT’S NEXT ABS 2024 Collection with the Ulta Beauty Pro Team, Nick Stenson Ulta Senior Vice President, Store and Services Operations and Creative Director of the photoshoot said, “Embracing the theme of ‘What’s Next,’ the Ulta Beauty Pro Team revived past trends to make them relevant again. Predicting that individual beauty will influence our day to day style — from nails to hair and the wardrobe and set design, there is an air of optimism in the collection while we embrace the fashion of the 90s with a new modern twist.”

Stay tuned to go behind the scenes of the WHAT’S NEXT shoot with plenty of gorgeous images and the details to get the look that are sure to inspire you!

Get The Look: Tatiana

BEFORE: 

AFTER:

THE COLOR:

Tatianna's color was previously over-highlighted and had lost dimension. Due to this, her hair was delicate, so we wanted to pay special attention to the health and care of her hair throughout the color process. 

To get the look, we low-lighted using Matrix Socolor Sync Pre-Bonded Alkaline Toner in equal part 8P, 8G, and 8WN. Using pivoting pie sections from her part line and a medium weave to create the perfect blend of depth and dimension.

*Pro-tip: To return depth to blondes, be sure to include gold in your formula to avoid muddy/hollow results. When applying your lowlight, alternate leaving the ends out of every other foil to ensure that you maintain brightness in the blonde. 

THE CUT:

Tatianna had a preexisting haircut that we wanted to strengthen. We cleaned up the perimeter to create a strong graphic shape with her haircut. She has fine hair so we wanted to still encourage a little bit of movement by creating softer face framing that blended into her fringe.  

THE STYLE:

With too much bounce, the length of Tatianna's hair can easily look dated. However, natural-looking volume is essential when creating sleek styles on fine hair.

• To get the look, Bumble&Bumble Thickening Spray was applied on damp hair from roots to ends and then we layered Thickening Full Form Soft Mousse.
• Hair was rough dried to 100% before smoothing out with a boar bristle round brush.
• Each section was over-directed to create maximum volume at the roots and set on velcro rollers. After setting, the hair was dropped down and flat ironed.
• To create the illusion of fullness we added single-piece clip-in hair extensions on both sides. 

THE MAKEUP: 

Start by moisturizing the face, with a fluffy dense brush. Apply all over skin to create a smooth base for your makeup.

FOUNDATION

Choose a R.E.M Beauty shade that matches your skin tone and apply it evenly all over your face using a dense fluffy brush, beauty blender, or your fingertips. Then, blend it well for a seamless finish. 

CONCEALER

Apply NARS Creamy Radiant Concealer under your eyes, chin, around the nose and center of the for head. For a great match, choose a color a few shades lighter than your natural tone for a well lit look. Dab it gently with your fingertips or a blending brush for a natural look.

CONTOUR

Apply the Fenty Beauty Cream Contour Stick around the perimeter of your face to frame and contour, using an angled fluffy brush To strategically place the color on your cheek forehead and chin. 

SET

Set your skin with a light dust of Laura Mercier Loose Powder. This helps to control shine and make your makeup last longer.

BLUSH/HIGHLIGHTER

Apply Juvia’s Place Blush Volume 4 on the the apple of the cheeks, then add Nude Stix Highlighter in Illumi-Naughty on the higher point of the face nose, chin, cheeks, and forehead.

EYES

First prime your lids using NYX Eye Paint in Coming Out. Then, use a flat firm fluffy brush to blend. Place Belle from the Natasha Denona Retro Glam Eyeshadow Palette just in the crease outward and upward with a fluffy blending brush. 

Apply NYX Eye Paint in Fly the Flag just on the lid and in the inner corner of the eye with a flat eyeshadow brush. Be very generous and carefree with it.

Then layer that with Flutter from the Natasha Denona Retro Glam Eyeshadow Palette, with your finger to really pack it on, and to avoid fallouts. 

Use the MAC White Liner pencil just on the waterline, and place mascara top and bottom and be very generous.

Apply a full strip of Ardell Wispies 113 to the lash on top and 3 individuals in the bottom to create that flirty butterfly effect. Then, use the Ulta Beauty Micro Felt Tip Liquid Liner to create a dramatic wing out liner.

BROWS

Apply Anastasia Beverly Hills Brow Freeze to the brows to keep them in place. 

LIPS

Outline your lips to your desired size with MAC Spicy Lip Liner, then slightly buff out the liner inward with your finger for a flesh tone lip color. Then apply a generous amount of the ULTA BEAUTY Juice Infused Lip Oil (Cranberry + Pomegranate) all over your lip. 

AMERICA'S BEAUTY SHOW 2024 - SAVE THE DATE!

Credits: 

Hair: Ulta Beauty Pro Team
Makeup: Ulta Beauty Pro Team 
Hair Assistants: Ulta Beauty Design Team and Vicky Yeremchuk
Makeup Assistants: Dmitry Potapov and Gabe Almodovar
Photographer: Richard Monsieurs