Dive into the Archive: A Century of Beauty Excellence

Explore the history of America's Beauty Show, where beauty pros from around the world have gathered for over 100 years to innovate, connect, and celebrate. This archive showcases some of the most exciting highlights from recent years, capturing the moments that defined the industry.

2024: What’s NEXT

April 20-22, 2024 | Rosemont, IL

America's Beauty Show 2024 was an absolute success, and you won't want to miss it next year. 

Attendees witnessed world class runway shows, learned from top educators, and were a part of the biggest highlights — The ABS Global Image Awards, Sunday Night ABS Party, and CBC Collective  in Rosemont. 

Key Highlights: Introduction of the Skincare Universe, record-breaking participation in the Global Image Awards, and the debut of our Wellness Pavilion.

Memorable Moments: Industry legends shared their secrets on the main stage, and new technologies in haircare stole the show.

2023: The NEXT 100

April 15-17, 2023 | Rosemont, IL

America's Beauty Show 2023 was a milestone event, marking the 100th anniversary of this iconic gathering. Attendees experienced a unique blend of tradition and innovation, highlighted by the theme "The NEXT 100 Years." This year's show brought together top-tier industry professionals, emerging talent, and brand leaders for a weekend of celebration, learning, and networking.

Key Highlights: Centennial Celebrations: The 2023 edition was special as it commemorated 100 years of America's Beauty Show.

Memorable Moments: This show set a new attendance record, marked the return of ABS GIA, and re-ignited excitement across the beauty industry.

2022: FUNN

April 9-11, 2022 | Rosemont, IL

The 2022 edition of America's Beauty Show set the stage for what was to come in 2023. Focused on rebuilding and revitalizing the industry post-pandemic, the show offered a fresh perspective on beauty, wellness, and technology.

Key Highlights: As one of the first major industry events post-COVID, the 2022 show emphasized the industry's resilience, with a strong focus on health, safety, and innovation.

Memorable Moments: Cutting-edge skincare and haircare tools were unveiled, signaling the industry's forward momentum despite the challenges of the previous years.

2019

CIDESCO USA Hosts the CIDESCO World Congress

2017

IECSC Becomes Our Premier Skin Care Partner

2016

Granted License to CIDESCO USA

2015

INTA Initiates Certified Nail Professional

2015

CC Becomes Self-Managed

2010

Vidal Sassoon Movie Premieres at ABS

2010

Tabatha Coffey at ABS

2010

Mascolo/TIGI at ABS

2008

ABS moves back to Chicago and Welcomes Hairworld

2008

Chicago Midwest Beauty Show becomes America's Beauty Show

1998–2006

CC Hosts The Alternative Hair Show with Wella and Modern Salon - $2 Million Raised for Leukemia Research

2004

CC acquires AAE, American Association of Esthetics

2001

CC acquires INTA, International Nail Technicians Association

1999

CCA becomes Cosmetologists Chicago

1990s

Altieri Brothers

1987

MBS Attendance Surpasses 60,000

1978

Fred Piattoni becomes Executive Director and Show Manager after being President of CCA

1970s

Ross Ippolito -A Part of the MBS Legacy

1975

Vidal Sassoon Instructs at MBS

1970s

Mario Tricoci - A Part of the MBS Legacy

1970s

Gold Trophy Models

1970s

Jerry Gordon - A Part of the MBS Legacy

1970s

Fashion Luncheon

1970s

Leo Passage – A Part of the MBS Legacy

1970

Competition Floor

1964

Fantasy Competition Model

1958

CCA's Margaret Vinci Heldt creates the Beehive Hairdo

1933

Max Hoefer, CIHA President, Demonstrates Finger Curls

1932

First Gold Trophy Competition

1924

The First Ever Beauty Trade Show at Hotel Sherman

1923

Columbus Behan Plans Beauty Show for the Midwest with Paul Rilling, CIHA President

1920s

Models at Show

1920

Association becomes Chicago & Illinois Hairdressers Association (CIHA)

1920's

Show Floor

1912

The Chicago & Illinois Hairdressers & Wigmakers Association forms

Join us April 5-7, 2025

As we continue to make history, these past few years remind us of the resilience, creativity, and innovation that define America's Beauty Show. Join us in 2025 for the 102nd show, as we continue to shape the future of beauty.