Privacy Policy

This website is operated by iBeAuthentic, LLC on behalf of America’s Beauty Marketplace (ABM).

The materials presented on this site are protected by copyright and/or other intellectual property laws and any unauthorized use of these materials are forbidden. Materials on this site are copyrighted by iBeAuthentic LLC or the original creator of the material, and may not be copied, reproduced, republished without express written consent by iBeAuthentic LLC or the copyright owner. All material on this site is copyright © 2021 iBeAuthentic LLC

At America’s Beauty Marketplace (ABM), we value your trust when sharing your personal data with us and understand that you may be concerned about the information you provide and how we handle that information. This Privacy Notice sets out (in full transparency and in accordance with applicable laws and regulations of the United States, including the General Data Protection Regulation (Regulation (EU) 2016/679) the basis on which we process your Personal Data ("Personal Data") when you access our Sites or contact us.

High Level Overview

iBeAuthentic, LLC, on behalf of America’s Beauty Marketplace (ABM), collects and uses Personal Data which you provide or which we collect about you when you navigate through this site for the purposes of advertising, supplying you with our products and services, making contact with you for marketing or other commercial purposes, answering your enquiries regarding products, facilitating your participation in offers and promotions, analyzing and improving the quality of our products or services.

Your access to and use of our Sites is subject to the terms and conditions of our Privacy Notice and all applicable laws. Your Personal Data processing will be limited to what it is necessary in relation to the purposes given above. We will be collecting your expressed consent only where necessary by opt-ins so that you exert full control on the information we process and hold about you. Otherwise, we will only process your Personal Data if necessary for the performance of a contract with you, for compliance with a legal obligation of America’s Beauty Marketplace (ABM) or iBeAuthentic, LLC and/or for the purposes of legitimate interests of America’s Beauty Marketplace (ABM) or iBeAuthentic, LLC.

We only process your Personal Data in the United States. You can seek further information or exercise your rights of access, rectification, cancellation, objection, and data portability in respect of your Personal Data, by contacting us directly (please see contact details below).

We may change this Privacy Notice from time to time by posting the updated version of the Privacy Notice on our Sites. We will inform of any significant change so that you can fully understand the changes. Please visit this Privacy Notice frequently to stay informed about how we use your personal data.

What personal data do we collect?

The type of information and Personal Data we collect about you when you visit our Sites or interact with us may include the following:

Personal details provided by you - such as your name, address and other contact details, such as your phone number, email address or salon name, your requests, any complaints you may have and any other data we receive if we communicate with you via email, online or via social media, and any other information you provide - for example, when you register with our Sites, sign up for our newsletters, participate in our offers and promotions, provide customer feedback, reply to surveys or purchase our products or services;

Payment information - including data to make purchases, such as your payment account details, credit card and debit card numbers, expiration date, phone number, shipping and billing addresses;

Account login information – including any information that is required for you to establish a user account, so we can fulfill your order, such as name, salon name, license number, license state, license type, email address, phone number, billing address, shipping address, user name, password and security question and answer;

Information collected automatically – including information about your computer, IP address, browser, cookies we use on our Sites or cookies owned by third parties. See our Cookies Policy for further information.

Why do we collect personal data?

We collect and use your Personal Data for the purposes below and on lawful basis. Please know that insofar we already hold information about you, we may use that information for the same purposes.

For legitimate commercial interests. We may use your Personal Data (both on an aggregated and on an individual basis), such as your contact details, your account and electronic identification data, information regarding your purchases, for the purpose of advertising and for analyzing and improving the quality of our products or services, as well as to understand you as a customer.

This also means that we analyze the information that you provide to us, together with your use of our Sites or of our products and services, and we use all this information to improve and give you a better user experience (for example, we analyze what web pages you visit, which products and services you use and how you use these products and services).

We may also use your Personal Data:

For legitimate commercial interests. We may use your Personal Data to generate aggregated statistics about the users of our products and services; to assist in security and fraud prevention; for system integrity purposes; to remind you by email of your abandoned online shopping cart or to send you an order confirmation; to facilitate our business operations, to operate company policies and procedures; to enable us to make corporate transactions, such as any merger, sale, reorganization, transfer of iBeAuthentic, LLC or America’s Beauty Marketplace’s (ABM) assets or businesses acquisition, bankruptcy, or similar event; and for other legitimate business purposes permitted by applicable law, on which we would provide the relevant information at the time.

For the performance of the terms and conditions of a contract. We may use your Personal Data to purchase our products or services or to develop a contest, competition or promotion in which you may have entered, to conduct the promotion and contact to you if you became a winner, to be able to answer to any information request performed using our Contact Us features.

Based on your consent. We may also use your information based on your consent, where granted, for instance for marketing purposes and for tailoring our communications with you based on your profiles via email, other electronic means or otherwise. You can withdraw your consent any time; see "What rights do you have regarding the Personal Data we hold about you?"

To comply with our legal obligations. We may use your Personal Data such as maintaining appropriate business records, handling complaints made to our customer service department, complying with lawful requests by public authorities and with applicable laws and regulations or as otherwise required by law

How long do we retain your personal data?

We will only retain your Personal Data for as long as it is necessary to satisfy the purpose for which it was provided by you or collected by us (for example, for the time necessary for us to answer questions or resolve problems).

We may, therefore, retain your Personal Data for a reasonable period after your last interaction with us. When the Personal Data that we collect is no longer required in this way, we will destroy or delete it in a secure manner. We may, instead of destroying or erasing your Personal Data, make it anonymous so that it cannot be associated with or tracked back to you. In certain cases, we may have legal or regulatory obligations that require us to retain specific records for a set period of time.

Who might we share your personal data with?

We may share your Personal Data with:

Service Providers and Processors. We may engage third party vendors, agents, service providers, and affiliated entities to provide services to us on our behalf, such as support for the internal operations of our websites, Mobile Apps or online stores (including social media services providers, payment processors, branding agencies, data analytics providers and third parties we use for sending your orders to your home address, such as postal or delivery vendors) or for the technical processing (for example, hosting services or data storage) or for customer relationship management services, as well as related offline product or promotional support services, (for example, competitions, sweepstakes and contests, event management agencies, or prize vendors) and, other related services. In providing their services, they may access, receive, maintain or otherwise process Personal Data on our behalf. Our contracts with these service providers do not permit use of your information for their own purposes, including their marketing purposes. We take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions.

Partners. We may sometimes offer you a service or application in co-operation with partners (for example, co-sponsors or licensors, licensees or distributors of our branded products). We may therefore need to disclose your Personal Data to those partners. We take commercially reasonable steps to require third parties to adequately safeguard your Personal Data and only process it in accordance with our instructions.

Third parties in case of legal requirement. We may also disclose your Personal Data if we believe we are required to do so by law, or that doing so is reasonably necessary to comply with legal processes; when we believe necessary or appropriate to disclose Personal Data to law enforcement authorities, such as to investigate actual or suspected fraud or violations of law, breaches of security, or breaches of this Privacy Notice; to respond to any claims against us; and, to protect the rights, property, or personal safety of America’s Beauty Marketplace (ABM), our customers, or the public.

Third Parties in case of a corporate transaction. In addition, information about our customers, including Personal Data, may be disclosed as part of any merger, sale, reorganization, transfer of America’s Beauty Marketplace (ABM) and/or iBeAuthentic, LLC assets or businesses, acquisition, bankruptcy, or similar event.

How do we ensure the security of your personal data?

We use a variety of physical, technical and administrative security standards, technologies and procedures to help protect your Personal Data from loss, misuse, alteration, destruction or damage to an appropriate level depending on the sensitivity of the information.

We take steps to limit access to your Personal Data to those who need to have access to it for one of the purposes listed in this Privacy Notice. We contractually ensure that any third party processing your Personal Data provide for confidentiality and integrity of your data in an equally secure way.

What rights do you have regarding the personal data we hold about you?

You have the following rights:

to obtain a copy of your Personal Data along with information about how and on what basis that Personal Data is processed;

to rectify inaccurate Personal Data (including the right to have incomplete Personal Data completed);

to erase your Personal Data in limited circumstances where it is no longer necessary in relation to the purposes for which it was collected or processed;

to restrict processing of your Personal Data where:

the accuracy of the Personal Data is contested;

the processing is unlawful, but you object to the erasure of the Personal Data;

we no longer require the Personal Data for the purposes for which it was collected, but it is required for the establishment, exercise or defense of a legal claim;

you challenge the processing which is justified on the basis of a legitimate interest;

to object to decisions which are based solely on automated processing, including profiling;

to receive a portable copy of your Personal Data, or to have a copy transferred to a third-party where technically feasible and does not involve unreasonable costs;

In case you may have a complaint about how we process your Personal Data, you can send it by clicking in our Contact Us form or contacting us (please see contact details below).

If you have any question regarding the processing of your Personal Data, this Privacy Notice or if you wish to exercise any of the above-mentioned rights, please contact us by clicking in our Contact Us form or viewing the contact details below. Whenever reasonably possible and required, we will strive to grant your rights within one month.

You may revoke your consent for receiving newsletter or marketing communications at any time, free of charge by following the instructions in any marketing communication or by contacting us using the contact information below.

Subsequently, our Sites may contain links to third-party websites; if you follow these links, you will exit our websites. While these third-party websites are selected with care, America’s Beauty Marketplace (ABM) cannot accept liability for the use of your Personal Data by these organizations. For more information and details, please consult the Data Privacy Notices of third parties and the privacy statement of the website you are visiting (if such a statement is provided).

How do we process children's personal data?

America’s Beauty Marketplace (ABM) does not knowingly collect or solicit any information from anyone under the age of 16 or knowingly allow such persons to register for the Service without consent of a parent or guardian. If we determine upon collection that a user is under 16 years old and has not provided a parent/guardian’s consent before providing any Personal Data, we will not use or maintain his/her Personal Data without the parent/guardian’s consent. Without such consent, the child may not be able to participate in certain activities. However, in certain circumstances, we may maintain and use such information (in accordance with the rest of this Notice and applicable law) in order to notify and obtain consent from the parent/guardian and for certain safety, security, liability and other purposes permitted under applicable law. A parent/ guardian can review, remove, change or refuse further collection or use of their child’s Personal Data by contacting us through our Contact Us form or contacting us using the contact details below (include the child’s name, address and e-mail address).

Contact Us

If you have questions about this Privacy Policy or concerns about the processing of your Personal Data, you can contact us at:

5600 N River Road, Suite 800
Rosemont, IL 60018

You can also call us at 800-648-2505 or email us at info@americasbeautyshow.com and we would be happy to assist.