Crazy-inspiring beauty show packed with badass hair and original people.

Learn a few new tricks, see some neat demos, and discover new joys. Everyone welcome. Come as you are.

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Meet with the industry's top brands

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Highlights from 2024

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“These are my people!

I get to be with my tribe of other salon owners, and in-person. The vibes leave me feeling sparked & re-energized for months.”

  • McKenna
    Jasmine / Aveda Salon & Spa
AK4I1420

April 5-7, 2025

Immerse yourself in three days of America's largest beauty show. You’ll have access to over 20,000 licensed beauty professionals in robust workshops, enriching training sessions, and countless opportunities to meet with some of the most renowned beauty professionals in the industry.

  • Earn your CEUs through 350+ educational classes
  • Discover the latest in skincare trends at Skincare Universe
  • Interact with exhibitors from Italy, Canada, the UK, and beyond

Experience exceptional speakers and immerse yourself in the latest industry trends.

Transform your world with this one amazing event.

$299 $179/ticket

Your 3-day ticket includes admission to the show, free education, stages, panels, competitions, shopping, and evening entertainment.

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Hotel Grow version
Donald E. Stephens Convention Center
Rosemont, IL | Get Directions

Located in the heart of the Entertainment District, the Donald E. Stephens Convention Center offers world class hotels, excellent dining options, and superb retail shopping opportunities.

Photo Highlights

Highlights from 2024

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The most badass beauty show in America.

Be yourself and make lasting connections in a face-to-face environment. Gain access to trends and knowledge today's salon owners need, but you’ll also get something much more — inspiration.

This show is a place to remind yourself of why you should be proud. Inspiring reinforcement through thoughtful conversations with forward-looking beauty pros. We’re in this together.

$299 $179/ticket through Sept 27th

Your 3-day ticket includes all access, complementary parking, and entrance to three competitions.

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Also available: Salon Pricing | 1-Day Ticket | Student Pricing

I believe in the power of community and connection.

For over 40 years, I’ve seen how meaningful relationships can shape both personal and professional lives. At Salon Lorrene, we’ve built a community centered on care, trust, and a shared passion for beauty and wellness. It’s not just about the services we provide; it’s about the relationships we’ve cultivated with our clients and team members.

When you attend the show, you get to experience that same sense of belonging and connection. It's an opportunity to meet like-minded professionals, exchange ideas, and grow together. I encourage you to join us, strengthen those bonds, and find inspiration from those around you.

Being a part of something bigger than yourself can lead to incredible opportunities and unexpected magic in your life.

 

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Lorrene Conino, President
Cosmetologists Chicago

 

P.S. Feel free to email me directly if you have any questions. I read and respond to every email.

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Frequently Asked Questions

 

For Attendees

Yes, the venue is fully wheelchair accessible.

Yes, customer support is available by phone or at the information desk during the event.

You can download and print your badge from the link in your confirmation email.

Parking is available at the convention center, with additional parking nearby.

Yes, there are many restaurants and attractions near the convention center.

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